Brand Story
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Welcome to the VELAR
HOTEL Brand Strategy

Our brand reflects who we are and how we want our users to feel when they use our products. It’s the unique combination of our mission and values, and principles that drive our promise to unleash the potential of every team.

Logo

Logo

Our values reflect the spirit with which an Atlassian works to fulfill our promise.

No matter what team you’re on or what talents you offer, your time with Atlassian should be in service of the mission.

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The variable spacing results in even more flexibility and leaves a dynamic impression on the viewer. For static layouts, we provide three different versions of the Škoda wordmark. For moving images, the spacing is fully flexible up to 160%.

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Our values reflect the spirit with which an Atlassian works to fulfill our promise.

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Everything we do as a company should in some way further our mission. Ask yourself the following questions during your process to assess if your solution is mission-driven.

  • How does your solution help teams work better together, build trust, and increase the cross-flow of information?
  • How might your solution acknowledge the messiness inherent in teamwork and help teams recognize their potential?
  • How can your solution paint an exciting picture of how teamwork could be better?
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Openness is root level for us. Information is open internally by default and sharing is a first principle. And we understand that speaking your mind requires equal parts brains (what to say), thoughtfulness (when to say it), and caring (how it’s said). 

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Measure twice, cut once.” Whether you’re building a birdhouse or a business, this is good advice. Passion and urgency infuse everything we do, alongside the wisdom to consider options fully and with care. Then we make the cut, and we get to work.

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Logo

Logo

Our values reflect the spirit with which an Atlassian works to fulfill our promise.

No matter what team you’re on or what talents you offer, your time with Atlassian should be in service of the mission.

Spacing

Everything we do as a company should in some way further our mission. Ask yourself the following questions during your process to assess if your solution is mission-driven.

  • How does your solution help teams work better together, build trust, and increase the cross-flow of information?
  • How might your solution acknowledge the messiness inherent in teamwork and help teams recognize their potential?
  • How can your solution paint an exciting picture of how teamwork could be better?
Contents

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Spacing

Everything we do as a company should in some way further our mission. Ask yourself the following questions during your process to assess if your solution is mission-driven.

  • How does your solution help teams work better together, build trust, and increase the cross-flow of information?
  • How might your solution acknowledge the messiness inherent in teamwork and help teams recognize their potential?
  • How can your solution paint an exciting picture of how teamwork could be better?
Contents

  • Loading...

Lockup

Our values reflect the spirit with which an Atlassian works to fulfill our promise.

Spacing

Everything we do as a company should in some way further our mission. Ask yourself the following questions during your process to assess if your solution is mission-driven.

  • How does your solution help teams work better together, build trust, and increase the cross-flow of information?
  • How might your solution acknowledge the messiness inherent in teamwork and help teams recognize their potential?
  • How can your solution paint an exciting picture of how teamwork could be better?
Contents

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Logo / Animation

Our values reflect the spirit with which an Atlassian works to fulfill our promise.

Spacing

Everything we do as a company should in some way further our mission. Ask yourself the following questions during your process to assess if your solution is mission-driven.

  • How does your solution help teams work better together, build trust, and increase the cross-flow of information?
  • How might your solution acknowledge the messiness inherent in teamwork and help teams recognize their potential?
  • How can your solution paint an exciting picture of how teamwork could be better?
Contents

  • Loading...

Logo

Logo

Our values reflect the spirit with which an Atlassian works to fulfill our promise.

No matter what team you’re on or what talents you offer, your time with Atlassian should be in service of the mission.

Spacing

Everything we do as a company should in some way further our mission. Ask yourself the following questions during your process to assess if your solution is mission-driven.

  • How does your solution help teams work better together, build trust, and increase the cross-flow of information?
  • How might your solution acknowledge the messiness inherent in teamwork and help teams recognize their potential?
  • How can your solution paint an exciting picture of how teamwork could be better?
Contents

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Spacing

Everything we do as a company should in some way further our mission. Ask yourself the following questions during your process to assess if your solution is mission-driven.

  • How does your solution help teams work better together, build trust, and increase the cross-flow of information?
  • How might your solution acknowledge the messiness inherent in teamwork and help teams recognize their potential?
  • How can your solution paint an exciting picture of how teamwork could be better?
Contents

  • Loading...

Lockup

Our values reflect the spirit with which an Atlassian works to fulfill our promise.

Spacing

Everything we do as a company should in some way further our mission. Ask yourself the following questions during your process to assess if your solution is mission-driven.

  • How does your solution help teams work better together, build trust, and increase the cross-flow of information?
  • How might your solution acknowledge the messiness inherent in teamwork and help teams recognize their potential?
  • How can your solution paint an exciting picture of how teamwork could be better?
Contents

  • Loading...

Logo / Animation

Our values reflect the spirit with which an Atlassian works to fulfill our promise.

Spacing

Everything we do as a company should in some way further our mission. Ask yourself the following questions during your process to assess if your solution is mission-driven.

  • How does your solution help teams work better together, build trust, and increase the cross-flow of information?
  • How might your solution acknowledge the messiness inherent in teamwork and help teams recognize their potential?
  • How can your solution paint an exciting picture of how teamwork could be better?
Contents

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